![]() ![]() ![]() Well that is the subject of this book and I will share some of the ideas here that I think are helpful for Marketers. So how do you build a good habit that lasts. We need to know the science behind how the audience will be able to build this new habit for us to deliver a successful campaign that will get the desired results.īut let’s face it we have all tried to start well-meaning habits, and they just don’t last. We often want to encourage our customers to build a better habit, for example we might be running a healthy eating campaign. It’s not just our own habits that we want to influence either. Consistently improving our marketing activity by 1% increments will give us a large measurable increase in results in a year. Marketing is all about consistent activity, which slowly builds results over time, so building our marketing activities into a habit is a very good idea. Because each 1% improvement is built on the foundations of a previous improvement and added up over time leads to big change. This is great news for anyone wanting to build something substantial, we are often overwhelmed by the size of a task, but just making it onto a habit, and making small improvements all the time, we will build something massive. ![]() As a marketer if you made a habit out of building marginal gains, you can see how it can help you. It’s like compound interest, it looks small and insignificant at the start, but eventually builds up to something enormous. So what’s that and how can it help you? You only need a 1% improvement in something to give you huge results. Brailsford used a system he called “the aggregation of marginal gains”. ![]()
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